I have thoroughly enjoyed taking PR Publications this semester. This class has taught me some very valuable skills that I will carry with me throughout my life and career. I found it hard to pick just one subject that we have discussed it class as being my favorite. Just a few of the areas that we have talked about in class are: typography, how to take a good picture, how to use Adobe In-Design, newsletters, business cards, letterheads, segmenting publics and many other helpful topics for our public relations careers. The two that I am going to talk about are how to use Adobe In-Design and segmenting the public.
Adobe In-Design is a computer program that I had never worked with until PR Publications. When we first started working with this software, I had no idea what I was doing. The first things that we learned were how to make a type box, how to draw shapes, and how to change the color of our words and the backgrounds of the type box and or shapes. Learning just some of the basic elements of Adobe In-Design has improved my understanding of the Public Relations world by a tremendous amount because I had no idea how to make fliers, brochures, or anything of the like before I started taking this class.
Segmentation of the public is the process of dividing an audience in to groups that have some similar interests and characteristics. Without this process, companies would have a hard time marketing and advertising their products to one large group of people with very different interest. The group projects that the class participated in were very helpful in depicting what groups liked what advertising aspect. Learning the different groups will help all of us regardless of what field we choose to go in because no matter what, understanding the people around you will always be a job characteristic that we will need to possess.