Lauren’s Thoughts

Lauren Jackson’s Blog

What I Have Enjoyed in PR Publications October 23, 2008

Filed under: PR Publications,Uncategorized — lmjackson @ 5:06 pm

I have thoroughly enjoyed taking PR Publications this semester. This class has taught me some very valuable skills that I will carry with me throughout my life and career. I found it hard to pick just one subject that we have discussed it class as being my favorite. Just a few of the areas that we have  talked about in class are: typography, how to take a good picture, how to use Adobe In-Design, newsletters, business cards, letterheads, segmenting publics and many other helpful topics for our public relations careers. The two that I am going to talk about are how to use Adobe In-Design and segmenting the public.

Adobe In-Design is a computer program that I had never worked with until PR Publications. When we first started working with this software, I had no idea what I was doing. The first things that we learned were how to make a type box, how to draw shapes, and how to change the color of our words and the backgrounds of the type box and or shapes. Learning just some of the basic elements of Adobe In-Design has improved my understanding of the Public Relations world by a tremendous amount because I had no idea how to make fliers, brochures, or anything of the like before I started taking this class.

Segmentation of the public is the process of dividing an audience in to groups that have some similar interests and characteristics. Without this process, companies would have a hard time marketing and advertising their products to one large group of people with very different interest. The group projects that the class participated in were very helpful in depicting what groups liked what advertising aspect. Learning the different groups will help all of us regardless of what field we choose to go in because no matter what, understanding the people around you will always be a job characteristic that we will need to possess.



Article Analysis

Filed under: Corporate PR — lmjackson @ 4:46 am

According to Dozier, Sha, and Okura, in their article, How Much Does My Baby Cost? An Anlysis of Gender Differences in Income, Career Interuption, and Child Bearing, men earn an annual salary of 41% more than women. The numbers for this are men=$73,250 and women= around $60,000. This article looks at just a few of the reasons why women’s salaries are so much lower than men’s. The topics that they discuss are some of the more logical reasons for the salary difference but that does not always mean the most important. Of all differnt studies they did and the results that they reached, I do feel a bit weary of the day that I start receiving paychecks and the money amount that it is written for is going to be a significant amount lower than the man in the cubicle or office next to me even though my work performance may be stronger than his.

The main topic that they discuss is, whether or not the reason for the difference in salary is the fact that some women do take career breaks to give birth and raise their children. In the article their definition of a career breaks is a leave of absence from all career related activities for one year or longer. This issue is only one of the many double satndards that women are faced with in the career field today and in the past. I find this a little disheartening because in less than 8 months I will be venturing into the work force and before a company even hires me or knows my abilities, my salary will be reduced for the simple fact of me possibly giving birth and having a family one day.

In society, women are frowned upon if they reach a certain age and they do not have children but in the career world it is frowned upon if do you have children and work in a fast pace career. Regardless of one’s gender I do not find it right to base their salary on whether or not they are going to have children. For instance ot that this would ever happen but, what if all US women took this statistic to heart and refused to have children so they could focus on their careers. The United States population would drop and there would be no future of our country. I know that this idea is very far fetched and would never happen but if women want to become equals with men in the work force, it as if this is what it would take for eqality to be reached.

After all of Dozier, Sha, and Okura’s research and experimentations they did find that career breaks are not the reason for the 41% difference in salaries. The basis for the difference according to them is the lack of job experience in women. According their research, women who take even one family related leave of absence from their careers, they are associated with not being a hard worker and undependable when it comes to inside the corporate walls. I think that a good reason for the lack of job experience is the fact that after a women gives birth and comes back to work she is discouraged from working because now she has more responsibilites and can not devote all her time to her career.


Twitter October 1, 2008

Filed under: Corporate PR — lmjackson @ 3:16 pm

I had never heard of twitter until we begain this assignment so I had no idea what I was suppose to be doing or where to even begin. Twitter was an interesting experience for me because I am not very web savvy. I did not like the idea of everyone knowing what I was doing or when I had made time to post a new status. The idea of twitter, I think, is amazing for businesses so they have the ability to post specials or any information they think their customers/followers should know. I personally did not like twitter because I have a hard enough time finding time to check my e-mail or my school account. I think twitter is a wonderful networking site for the professional world but not for me at this point in my life. Hopefully one day I will change my idea of twitter.