Lauren’s Thoughts

Lauren Jackson’s Blog


Filed under: Corporate PR — lmjackson @ 4:58 am
Tags: , ,

The policies I have right now, as a college senior will definitely be different from the social media policies that I have once I am in the career world.

1. Connecting: Introduce yourself and tell me why you want to connect

I think an introduction would be very beneficial for me. When it comes to the few social media connections that I have, the majority of them are with individuals that I have never met. I am very new to the social media world and I am somewhat uneasy when it comes to people that I have never met before having access to all of my information. By just exchanging the basics (name, occupation, region, etc.) we are no longer strangers and we may actually be able to benefit each other in some way or another. In addition, introductions could take the networking aspect a little further because after going through the introduction process, I would actually know the person that I am connected with and this connection could grow into a possible job opportunity, friend, or any other relationship for that matter.   

2. Follow, add, friend: How do people become friends in a social media atmosphere?

I know that some networking sights have available options that set certain criteria a person must know before they can ask to become friends with you. For example if someone wanted to befriend me and I had this criteria activated they could possibly have to type in my last name, hometown, or any general information that would require them to have met me in order to have the option to send a connection request. This option would not be pertinent to use in a professional social media outlet because most of the connections on those sites are with individuals who have never met but are interested in the career field and the like. In other words, it all depends on the social media outlet that is being used.  

3. Privacy, boundaries and safety: What is mine is mine unless you have my permission.

These days everyone needs to be cautious when it comes to publishing personal information on the internet. There are a lot bad people that will take advantage of anyone and everyone that is not being careful. I think that every social media outlet should have privacy settings on every aspect of the site and they need to be easy to set and not have so many steps to activate. I know not everyone on the internet is a bad person but for every good person there is a bad person waiting to strike on an individual who is not being careful when it comes to the amount of information he or she is providing for the world wide web to see.  

4. Signal to noise: Do not care much about them.

If I am a part of a site that I am truly interest in I do not need an e-mail to tell me what I will eventually see when I access my profile for that site. I do realize that the updates can be turned off but somehow they still seem to send me updates when I do not care to receive them. Usually the last thing I check is my e-mail, because I spend the most time there responding to e-mails, so by this time I have already visited the other sites and do not need the e-mail telling me something that I have already seen. Updates can be useful but they can also be a pain when you receive a ton in one day.   

5. Personal data and sharing: Who I am looking to connect with

I enjoy meeting new people who have the same interest that I do. I am not looking to connect with anyone in particular just maybe some people who have a little insight to give a possible future PR professionals and what the job market is looking like. I also would be interested in connecting to those individuals who went to graduate school straight from undergrad because that is my plan as of right now. I would want to know their reasons, would they suggest others to do that, and any helpful advice they would be willing to share.

6. My networking needs and uses: Hardly existent

The only networking site that I visit frequently is the Facebook and that is to keep in contact with friends from high school and others that I don’t ever get to see. I know this is very sad considering all the technology that is available today. I have a profile on Twitter but I have not updated it in a long time because I do not ever think about it. I am not a fan a Twitter. I get that it is a great social media tool but I have no interest or spare time to sit down and read what people are thinking about at any given moment. The professional use of Twitter I do like because it could increase a brand’s image and it is also a great promotional tool. I hope that if I ever make it to the corporate world my views on social media will have changed and I will be able to embrace it and all its glory.

7. Your criteria here: Think before you write.

Once a document is published on the web, it is there to stay. Make sure that whatever you submit is something that you are willing to have read for years to come. Proofreading is necessary and that is one thing that I struggle with all the time. Every aspect of a document should be checked to make sure that it is relaying the exact message it was intended to. It is hard to put thoughts into words and your document may be agreeing with an idea but the wrong wording can completely turn the main idea around.

8. Your criteria here: Have respect for yourself and others and keep it clean

If you feel passionate about an issue, vulgar language is not the best way to show your passion. Using this type of language makes the originator of the document non-credible and most people do not want to read something that is full of profanity. One big thing is keep all risky pictures off the internet. I was listing to the radio the other day and the announcer was talking about how once a picture/anything is put into digital format it is almost impossible to erase. One rule that I have is if you cannot share something with your entire family that it should not be posted to the web for the world to see.    


What do you see when you look at a tree? November 19, 2008

Filed under: Weyerhaeuser: My Fortune 500 Company — lmjackson @ 12:57 pm
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The Answers to All a New PR Grads’ Questions November 6, 2008

Filed under: Corporate PR — lmjackson @ 10:12 am

The blog post that I read was New Blog Helps PR Students and Recent Grads Get Career-Ready. The name of this post caught my eye, obviously, because I will be venturing into the job market in a very short period and will take any opportunity to read something that may help me figure out what I want to do… when I grow up. The post is about a new blog that was launched this summer that helps recent public relations graduates and/or students with any question they may have about the field. The blog is called Culpwrit guiding the career in public relations.

The post New Blog Helps PR Students and Recent Grads Get Career-Ready explains all of the benefits that the new blog offers. The mastermind behind the blog is Ron Culp. He is a 35-year PR industry veteran and is the managing director at Ketchum. I think it is awesome that a PR professional of his stature is taking the initiative to help the rookies of this field that is so competitive. Culp’s main reason for creating this incredibly, beneficial blog was to answer the questions that most would be to afraid to ask in an interview. Culp says “Whenever I meet young people in school settings or at conferences, they ask me the standard questions about my personal career path. “Then when I interview young people – either for a job or informational purposes – there are always questions I wished they had asked but suspect they were afraid to. My hope is that Culpwrit will be a key resource for the things young people really want and need to know.” I am elated that I found this post and now have the capability to get all of my career questions answered by true PR professionals.

I actually referenced a lot of the post on the Culpwrit blog and found out a lot of basic information that has not been taught in any PR class that I have taken. The blog has guest bloggers some are veterans of the field. The majority of the guest bloggers are PR practitioners that are new in the field sharing their experiences and any advice/information they learned and found necessary to share. The bloggers post their information by topic giving the blog many topics to browse. The topics range anywhere from careers, to job searches, to Q&As, to a day in the life, to volunteerism, and many more subjects that are valuable in PR.

The aspect of the blog that I found most beneficial is the Q&A section. You can ask anything about the PR field that you want. Just reading the questions helped me a lot and I already feel a little more knowledgeable about my future.  Most of the questions are ones I often have found myself wondering and have never gotten a chance to ask anyone because I forget them before the opportunity presented itself.

Ron Culp had an amazing idea when creating this blog. He has made and will make many new PR graduates’ life’s a little easier by giving the ability to ask questions to PR professionals that knew what it was like to be new in the field. The Culpwrit blog is now going to be a blog that I frequent and maybe I will even post some of my questions that could help someone in the future. The URL for the blog is I highly recommend anyone that is going in to the PR field to take a minute and browse the blog and I promise many questions will be answered.


















What I Have Enjoyed in PR Publications October 23, 2008

Filed under: PR Publications,Uncategorized — lmjackson @ 5:06 pm

I have thoroughly enjoyed taking PR Publications this semester. This class has taught me some very valuable skills that I will carry with me throughout my life and career. I found it hard to pick just one subject that we have discussed it class as being my favorite. Just a few of the areas that we have  talked about in class are: typography, how to take a good picture, how to use Adobe In-Design, newsletters, business cards, letterheads, segmenting publics and many other helpful topics for our public relations careers. The two that I am going to talk about are how to use Adobe In-Design and segmenting the public.

Adobe In-Design is a computer program that I had never worked with until PR Publications. When we first started working with this software, I had no idea what I was doing. The first things that we learned were how to make a type box, how to draw shapes, and how to change the color of our words and the backgrounds of the type box and or shapes. Learning just some of the basic elements of Adobe In-Design has improved my understanding of the Public Relations world by a tremendous amount because I had no idea how to make fliers, brochures, or anything of the like before I started taking this class.

Segmentation of the public is the process of dividing an audience in to groups that have some similar interests and characteristics. Without this process, companies would have a hard time marketing and advertising their products to one large group of people with very different interest. The group projects that the class participated in were very helpful in depicting what groups liked what advertising aspect. Learning the different groups will help all of us regardless of what field we choose to go in because no matter what, understanding the people around you will always be a job characteristic that we will need to possess.



Article Analysis

Filed under: Corporate PR — lmjackson @ 4:46 am

According to Dozier, Sha, and Okura, in their article, How Much Does My Baby Cost? An Anlysis of Gender Differences in Income, Career Interuption, and Child Bearing, men earn an annual salary of 41% more than women. The numbers for this are men=$73,250 and women= around $60,000. This article looks at just a few of the reasons why women’s salaries are so much lower than men’s. The topics that they discuss are some of the more logical reasons for the salary difference but that does not always mean the most important. Of all differnt studies they did and the results that they reached, I do feel a bit weary of the day that I start receiving paychecks and the money amount that it is written for is going to be a significant amount lower than the man in the cubicle or office next to me even though my work performance may be stronger than his.

The main topic that they discuss is, whether or not the reason for the difference in salary is the fact that some women do take career breaks to give birth and raise their children. In the article their definition of a career breaks is a leave of absence from all career related activities for one year or longer. This issue is only one of the many double satndards that women are faced with in the career field today and in the past. I find this a little disheartening because in less than 8 months I will be venturing into the work force and before a company even hires me or knows my abilities, my salary will be reduced for the simple fact of me possibly giving birth and having a family one day.

In society, women are frowned upon if they reach a certain age and they do not have children but in the career world it is frowned upon if do you have children and work in a fast pace career. Regardless of one’s gender I do not find it right to base their salary on whether or not they are going to have children. For instance ot that this would ever happen but, what if all US women took this statistic to heart and refused to have children so they could focus on their careers. The United States population would drop and there would be no future of our country. I know that this idea is very far fetched and would never happen but if women want to become equals with men in the work force, it as if this is what it would take for eqality to be reached.

After all of Dozier, Sha, and Okura’s research and experimentations they did find that career breaks are not the reason for the 41% difference in salaries. The basis for the difference according to them is the lack of job experience in women. According their research, women who take even one family related leave of absence from their careers, they are associated with not being a hard worker and undependable when it comes to inside the corporate walls. I think that a good reason for the lack of job experience is the fact that after a women gives birth and comes back to work she is discouraged from working because now she has more responsibilites and can not devote all her time to her career.


Twitter October 1, 2008

Filed under: Corporate PR — lmjackson @ 3:16 pm

I had never heard of twitter until we begain this assignment so I had no idea what I was suppose to be doing or where to even begin. Twitter was an interesting experience for me because I am not very web savvy. I did not like the idea of everyone knowing what I was doing or when I had made time to post a new status. The idea of twitter, I think, is amazing for businesses so they have the ability to post specials or any information they think their customers/followers should know. I personally did not like twitter because I have a hard enough time finding time to check my e-mail or my school account. I think twitter is a wonderful networking site for the professional world but not for me at this point in my life. Hopefully one day I will change my idea of twitter.